ETHA Verified Products

We didn’t make it. But we put our name behind it.

Not every product sold by ETHA is made by ETHA. 

But if we offer it to our customers, it still must meet The ETHA Standard. 

For years, ETHA has built its reputation around science, transparency, responsible manufacturing, quality ingredients, proper testing, and helping consumers make informed decisions about plant-based wellness. 

When we discover another company or product that shares those values, we put it through our proprietary ETHA review process. 

Products that meet that standard earn something important: ✓ ETHA VERIFIED

ETHA Verified means we’ve done the homework before putting a product in front of you. 

We evaluate the product, the testing behind it, how it is made, the company producing it, and whether it meets the level of quality and transparency we expect for our own customers. 

WHAT IS THE ETHA STANDARD? 

The ETHA Standard is the philosophy behind everything we make, and everything we choose to stand behind. 

  • It means asking better questions. 
  • Where did the ingredients come from? 
  • How was the product manufactured? 
  • Has it been properly tested? 
  • Is the formulation thoughtful and responsible? 
  • Is the company transparent? 
  • Does the product consistently deliver the quality we expect? 

And most importantly: 

Would we confidently recommend it to our own friends and family? 

If the answer isn’t yes, it doesn’t earn our seal. 

Lab Testing For Quality Consistency

We review all available lab test, product data, and ingredient information. ETHA will also conduct independent testing to confirm test results. Most importantly, we review all this data over time to ensure consistency.

ETHA EVALUATION

Actual ETHA team members personally test out and evaluate qualifying products for quality, effects, usability, and overall experience. They decide if the product is something they would personally use and if ETHA customers would love.

Company Review

Good products should come from good people. We look for partners that value transparency, responsible business practices, consumer education, quality, and long-term health of their customers. We make sure the leadership team is contributing to the botanical wellness industry.

✓ ETHA VERIFIED 

LOOK FOR THE SEAL 

Tested. Vetted. ETHA Approved. 

When you see the ETHA Verified seal on a product from one of our partner brands, it means: 

ETHA didn’t make it. But we evaluated it. We believe in it. And we’re willing to put our name behind it. 

That’s what makes it ETHA Verified. 

SHOP

kava & kratom

SHOREBREAK

This Kava & Kratom Wellness Shot is formulated to support relaxation, focus, relief from muscle and chronic pain and elevates mood.†

Naturally sweetened with plant-based ingredients and made with zero artificial sweeteners.

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