Yes. 

White labeling allows you to select an existing product or formulation that ETHA already manufactures and sell it under your own brand and label. 

Because the formulation and manufacturing process are already established, white label products can often move to production faster than a completely new custom formulation

White Label: Start with an existing ETHA formulation and sell it under your own brand. 

Private Label / Custom Product: Work with ETHA to modify an existing concept or develop a formulation specifically for your brand. 

If you’re unsure which option is right for your project, tell us what you’re trying to accomplish and our team can help determine the appropriate path. 

Yes. Custom product development is one of ETHA’s B2B capabilities. 

You may want: 

• A different strength 
• A new ingredient combination 
• A different flavor 
• A new delivery format 
• A different serving size 
• A modification of an existing concept 
• A completely new botanical product 

ETHA’s R&D and production teams can work with you to develop a product that can ultimately be manufactured at commercial scale. 

ETHA’s R&D team has more than 40 years of combined research and development experience and works on botanical formulation, testing and product development. 

Depending on the project, development may include: 

• Product concept development 
• Ingredient selection 
• Botanical combinations 
• Potency and formulation 
• Product format 
• Flavor development 
• Prototype batches 
• Product testing 
• Formula refinement 
• Manufacturing feasibility 
• Production scale-up 

You don’t need to arrive with a finished formula. An idea is enough to begin the conversation. 

Absolutely. 

Some projects begin with little more than an idea. 

ETHA can help move a concept through formulation, prototyping, testing, refinement and manufacturing. 

The team can also help determine the most appropriate product format, such as: 

• Tablet 
• Mint 
• Gummy 
• Powder 
• Extract 
• Beverage 
• Shot 

The goal is not simply to create a successful laboratory prototype, but to develop a product that can be manufactured consistently at commercial scale. 

ETHA has experience developing and manufacturing a variety of botanical product formats, including: 

• Pressed tablets 
• Powders 
• Extract products 
• Botanical mints 
• Gummies 
• Shots 
• Beverages 
• Kratom formulations 
• Kava formulations 
• Multi-botanical formulations 
• Custom botanical products 

If your desired format isn’t listed, contact our R&D team. We may still be able to help. 

Yes. 

You don’t have to select something ETHA already sells. 

Our private-label and R&D teams can work with businesses to develop new formulas, botanical combinations, strengths, flavors and delivery formats. 

The project can begin with an existing product concept you want to improve or with something entirely new. 

Yes. 

ETHA’s R&D team can evaluate an existing product concept and work with you to develop your own formulation or take the concept in a different direction. 

You can tell us what your customers are buying, what you believe is missing from the market or what you would like to improve.

Yes. 

ETHA works with established brands that need additional manufacturing capacity, new product formats, bulk products or R&D support. 

Depending on the project, ETHA can manufacture an existing formulation, modify a concept or develop an entirely new product.

Yes. 

ETHA works with entrepreneurs and established businesses developing new botanical brands. 

Depending on your needs, ETHA can support the product-development and manufacturing side of the process, including: 

• Product concept development 
• Formulation 
• Prototypes 
• Testing 
• Refinement 
• Production 
• Manufacturing 

You don’t need to have an entire product line figured out before contacting us. 

Yes. 

Your business doesn’t need to launch an entirely new brand to work with ETHA. 

If you’re looking to add gummies, mints, tablets, shots, beverages, extracts, kava products or another botanical format, ETHA can help evaluate the available options. 

That could mean white labeling an existing formulation or developing an entirely new product.

Timelines vary depending on the project. 

A white-label product based on an existing formulation can generally move faster than a completely new product requiring formulation, flavor development, prototypes, testing and production scale-up. 

Contact our team with your project details so we can discuss the anticipated development process and timeline. 

Pricing depends on the scope of the project. 

Factors can include: 

• Formulation work 
• Ingredients 
• Product format 
• R&D requirements 
• Testing 
• Packaging 
• Production quantities 
• Manufacturing complexity 

Send us your idea—even if it isn’t fully developed—and our team can discuss the most practical way to move forward.

Depending on the project, yes. 

ETHA can work with businesses during early development while also considering how the product will eventually be manufactured at larger commercial volumes. 

This allows formulation and R&D decisions to be made with eventual production requirements in mind. 

Yes. 

ETHA uses in-house testing as well as independent third-party laboratories and research collaborations. 

Testing requirements and documentation depend on the product and project

Yes. ETHA manufactures products in the United States and maintains USA-based inventory. 

ETHA also grows kratom in Southern California and works with cultivation partners in Thailand. 

ETHA combines botanical research, cultivation, raw-material sourcing, formulation, testing, product development and manufacturing capabilities. 

Rather than having to coordinate every stage with separate companies, B2B customers can work with one team across the product-development process—from the initial concept through manufacturing. 

Absolutely. 

You don’t need a finished formula, packaging design or detailed manufacturing plan. 

Tell us: 

• What you currently sell 
• Who your customers are 
• What your customers are asking for 
• What type of product you’re considering 
• What you wish existed 

We’ll start there.