Blog
CHAMPS isn’t just another trade show it’s where the future of the industry takes shape.
And this year, ETHA is showing up with:
- Proven retail momentum
- A powerful brand presence with Element 115
- And a new standard for kratom extracts
Victor and Sasha will:
- Test baseline pain tolerance (yes, ice water is involved)
- Consume a controlled amount of kratom
- Re-test and compare results in real time
- Share physical, mental, and emotional observations
But this isn’t just about enduring discomfort, it’s about understanding the relationship between mind, body, and plant compounds.
For years, mental health treatment has largely centered around traditional pharmaceuticals. Now, with increased interest in compounds like psilocybin and MDMA being studied for conditions such as PTSD, anxiety, and depression, we’re seeing a shift toward exploring plant-based and naturally derived options in a more serious, scientific way.
Recently, the California Department of Public Health (CDPH) has taken a more aggressive stance on kratom products. Retailers across the state have reported receiving warning letters instructing them to remove kratom from shelves. In some cases, local enforcement actions have included product seizures.
This has created confusion because kratom is not explicitly illegal in California at the state level. There is no statewide ban in place, and kratom remains legal for adult use in most areas.
The Czech Republic kratom laws are some of the most important developments globally right now.
Instead of banning kratom, the government has introduced a new regulated category called “psychomodulatory substances.”
What does that mean?
Kratom is now:
- No longer sold as a “collector’s item”
- Not treated as a supplement
- Regulated under a new legal framework
This is a major shift from a loose, unregulated market to a controlled and legitimate industry.
