OUR STORY

Live Fully and Thrive — with Science-Backed Kratom.™

7OH NATURAL ALTERNATIVES

Ep 112 | Live Fully Podcast
Kratom Extract Mints 7th Hour Super Mints CinnaMints™ Kava - Mood & Calm Kratom Extract Hazelnut Creamer ReFresh Brewed Kratom - ENERGY & MOOD (6 Pack)

NEW & IMPROVED TASTE!

At ETHA, we don’t believe in "good enough." Even a good thing can usually be better! The ETHA R&D team has been heads-down, taste-testing, tweaking, and testing again and again, to bring you something truly exciting: revamped formulas for some of our most loved products.

SHOP ALL NEW

WHAT IS KRATOM?

Kratom (Mitragyna speciosa) is a tropical tree native to Southeast Asia and part of the same family as the coffee plant. For centuries, its leaves have been used by farmers and workers to boost energy and endurance, ease discomfort, and find calm and relaxation in long, demanding days.†

Now, modern science helps us better understand this botanical, and we’re here to help you explore it responsibly. 

Learn More

SHARING KNOWLEDGE

At ETHA, bold leadership isn’t just a value—it’s our identity. We’re at the forefront of educating the world about kratom and other natural medicines, setting the standard for transparency, science, and innovation. Our Co-Founders don’t just talk about change—they drive it. From national podcasts to respected industry panels, they share cutting-edge research, personal breakthroughs, and critical updates shaping the future of kratom.

POWER PROJECT PODCAST

The truth about kratom

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Spirit gym with paul check

Kratom: A Safer Approach For Pain Relief

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THE ADVISOR

Kratom & Kava Truths: Science, Safety, Ethics

WATCH

Real People. Real Relief.

Discover how ETHA is helping thousands live fully and thrive—naturally.