For years, ETHA has focused on one simple idea: if we’re going to put a product in front of our customers, we need to feel confident about what’s in it, how it’s made, and the company standing behind it.

That philosophy has shaped the way we make our own products, from ingredient selection and formulation to manufacturing and extensive lab testing.

But we also know there are other companies creating interesting, high-quality botanical products that deserve attention.

That’s why we created ETHA Verified.

ETHA Verified allows us to bring select products from other manufacturers to the ETHA community, but only after they go through our own evaluation process and meet what we call The ETHA Standard.

And the first product to earn that distinction is Shorebreak - Kava & Kratom Shots.

What Is Shorebreak?

Shorebreak is a ready-to-drink kava and kratom wellness shot designed to offer an easy, convenient way to enjoy both botanicals in one product.

It combines premium kava and kratom in a light tropical-flavored shot formulated to support relaxed alertness, elevated mood, focus, and everyday comfort.† It is fast-acting, portable, vegan-friendly, gluten-free, naturally sweetened with plant-based ingredients, and made without artificial sweeteners or artificial ingredients.

But those features alone are not why we chose Shorebreak.

There are plenty of botanical products on the market.

The bigger question for ETHA was: Can we stand behind it?

Why Shorebreak Earned the ETHA Verified Seal

When ETHA evaluates a product made by another company, we approach it much differently than simply deciding whether we like the flavor or packaging.

• We want to know what is actually inside the product.
• We want to understand how it is manufactured.
• We want to review the testing.

We want to know where the ingredients come from and whether the people making the product share our commitment to quality and responsible manufacturing.

Shorebreak checked these boxes.

One of the biggest reasons we selected Shorebreak as our first ETHA Verified product is its commitment to lab testing and transparency.

Lab Testing has always been extremely important to ETHA. Botanical products can vary considerably depending on the raw materials, formulation, processing, and manufacturing methods used. We believe consumers deserve products that have been properly evaluated rather than simply being asked to trust what is printed on the label.

Shorebreak meets the testing standards we wanted to see before allowing a product from another manufacturer into the ETHA lineup.

We also evaluated its ingredients, product quality, manufacturing practices, and overall formulation.

Just as importantly, we evaluated the company behind the product.

ETHA Verified is NOT simply about finding products we think will sell. It is about finding companies and products that operate with the same kind of attention to quality, transparency, consistency, and responsible manufacturing that we expect from ourselves.

After going through that process, Shorebreak became the first product to earn the ETHA Verified seal.

What ETHA Verified Means for You

When you see the ETHA Verified badge, it means we’ve done the homework before putting that product in front of you.

It does not necessarily mean ETHA manufactured the product.

It means our team has taken the time to evaluate the product, its ingredients, the testing behind it, how it is made, and the company producing it.

In other words, we are applying the same mindset we use when developing ETHA products to products made outside of ETHA.

We know many of our customers have trusted us for years because of our commitment to science, lab testing, manufacturing quality, and transparency.

We take your trust seriously.

That is exactly why the ETHA Verified seal will not be placed on just anything.

Shorebreak Is Only the Beginning

Shorebreak may be the first ETHA Verified product, but it will not be the last.

Our team is already evaluating additional products and manufacturers that we believe could bring something valuable and different to the ETHA community.

Some will make the cut.

Others probably won’t.

That is the point.

ETHA Verified is meant to be ultra-selective.

As we continue evaluating new products, we’ll keep looking at the things that matter most to us: quality ingredients, responsible manufacturing, extensive lab testing, transparency, consistency, and products that genuinely offer something worthwhile to our customers.

When a product meets these standards, we’ll be excited to share it with you.

Until then, Shorebreak represents the beginning of something new for ETHA and the first product outside of our own manufacturing process that we believe has earned the right to carry the words:

ETHA VERIFIED - LEARN MORE

 

If you have a product that you think ETHA should evaluate and carry, please let us know by leaving a comment below or reaching out to us CONTACT US