Blog
At ETHA, flavor formulation is part creativity, part chemistry, and a whole lot of trial and error. Our Hazelnut Shot is a perfect example of what it takes to turn a simple idea into a finished product we’re excited to put our name on.
Small adjustments can make a surprisingly large difference. Our team may modify flavor concentrations, sweeteners, acidity, texture, botanical ratios, and other ingredients while carefully documenting how each change affects the finished product.
Did you know that ETHA grows its own kratom plants right here in the USA? This endeavor allows us to learn a tremendous amount about kratom while also producing better products.
Kratom has been used traditionally in Southeast Asia for generations, yet in the U.S., it still carries plenty of controversy. So why are some people hesitant or even afraid to try it? Much of that concern comes down to three things: safety, dependency, and confusion about what’s actually in the product.
At ETHA minimum has never been in our vocabulary. We believe in doing more than simply shipping a plant as a “cutting” or a “bare root.” That’s why our ETHA Live Kratom Plants arrive not just with roots wrapped or tucked in a bag — they ship with soil: our special soil formula designed to support the plant’s immediate and long-term health.
Our Hazelnut Extract Shot is getting another makeover but this time, we are not changing the formula you already know and love.
Moving forward, the product formerly known as the ETHA Hazelnut Kratom Shot will be called the ETHA Extract Shot – Hazelnut Flavor. What's inside is staying the same. Also, new flavors of the extract shot on the horizon!
