We didn’t make it. But we put our name behind it.
Not every product sold by ETHA is made by ETHA.
But if we offer it to our customers, it still must meet The ETHA Standard.
For years, ETHA has built its reputation around science, transparency, responsible manufacturing, quality ingredients, proper testing, and helping consumers make informed decisions about plant-based wellness.
When we discover another company or product that shares those values, we put it through our proprietary ETHA review process.
Products that meet that standard earn something important: ✓ ETHA VERIFIED
ETHA Verified means we’ve done the homework before putting a product in front of you.
We evaluate the product, the testing behind it, how it is made, the company producing it, and whether it meets the level of quality and transparency we expect for our own customers.
WHAT IS THE ETHA STANDARD?
The ETHA Standard is the philosophy behind everything we make, and everything we choose to stand behind.
- It means asking better questions.
- Where did the ingredients come from?
- How was the product manufactured?
- Has it been properly tested?
- Is the formulation thoughtful and responsible?
- Is the company transparent?
- Does the product consistently deliver the quality we expect?
And most importantly:
Would we confidently recommend it to our own friends and family?
If the answer isn’t yes, it doesn’t earn our seal.
✓ ETHA VERIFIED
LOOK FOR THE SEAL
Tested. Vetted. ETHA Approved.
When you see the ETHA Verified seal on a product from one of our partner brands, it means:
ETHA didn’t necessarily make it. But we evaluated it. We believe in it. And we’re willing to put our name behind it.
That’s what makes it ETHA Verified.
ETHA VERIFIED PRODUCTS
Look for the ETHA Verified badge on qualifying products from trusted partners such as Kavatomiaand ShoreBreakand other brands that have successfully completed our review process.
kava & kratom
SHOREBREAK
This Kava & Kratom Wellness Shot is formulated to support relaxation, focus, relief from muscle and chronic pain and elevates mood.†
Naturally sweetened with plant-based ingredients and made with zero artificial sweeteners.
THE ETHA STANDARD
We didn’t make it. But we put our name behind it.
